Une autre conception du Business Model

Le “Business Model Canvas” ou canevas d’un modèle d’affaire est un outil synthétique de stratégie et d’aide à l’innovation. Ici, nul besoin de connaître les 6 fonctions d’un modèle économique, d’être un expert de la chaîne de valeur et de la microéconomie,..., mais de trouver les réponses aux bonnes et vraies questions, que tout décideur devrait se poser pour construire sa stratégie d'entreprise, dans les 9 catégories du canevas. Au final, vous pourrez ensuite visualiser sur une seule page les éléments clés de votre industrie puis inventer une approche stratégique efficace.

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